Why Would a Focus Group Facilitator Be Necessary?

When a business decides to launch a new product, it must invest millions of dollars in order to bring the product to the market. These dollars are spent primarily on research and development (R&D) and there is no guarantee that these dollars will ever be recouped. If the product is a complete flop, it will lose millions of dollars and cripple the company’s finances. For this reason, many companies use focus groups to determine how consumers feel about a specific product before producing and releasing it. Companies that bring together a group must hire a facilitator to lead the group’s discussion. This article takes a look at how group think works and what role a group facilitator plays.

A focus group is a form of qualitative research in which a set of consumers who match the target demographic are asked their opinions and attitudes to a specific idea, product, or service. The group facilitator asks participants a wide range of questions and participants are able to interact with other group members. Ideally a focus group will sustain a conversation and all participants will feel that they can speak freely. This free exchange of ideas allows the company to get the most honest reaction to a proposed product, service, or marketing campaign.

There are three phases of focus group planning that a group facilitator will have to complete. He or she will complete work before, during, and after the focus group. This professional will actually start working right after the company decides it is time to hire a facilitator. The group leader will help plan the event by identifying objectives for the discussion, determining a location and group of participants based on the objectives and the target market, and finally he or she will develop a script. This script will include an opening section that explains how the event will work, a section with open-ended questions that spur conversation, and a closing section that thanks the participants.

Once planning is completed, the group facilitator will conduct the focus group. He or she should record the session either with a voice recording or a video, with participants made aware that they will be recorded. The facilitator will follow his or her script during the session, but an experienced professional will know when to ask spontaneous questions. He or she will also focus on getting full answers, keeping the discussion on-track at all times, and making sure that every participant is given the chance to speak. The group facilitator will also keep an eye on time so that all questions are addressed.

When a business decides to hire a facilitator, it will also have help dealing with the results of the focus group. The group facilitator will use his or her notes and the recording of the session to create a written summary. This summary can then be analyzed to determine whether a product or service is ready for the market, or if a marketing campaign needs to be retooled before the product or service is released.

Companies that hire a facilitator to lead their focus groups will minimize the occurrence of costly product or service flops.

Selling Products Online – 10 Sure-Fire Ways of Selling Your Products Online

Selling products online is an art which is mainly related to the constant activities that are involved in ensuring that your business continue to meet customer needs and you select the products that provide superior services. The success of your business depends on your ability to sell products online. The 3 things can make your selling strategies effective:

1) Finding those customers, who are searching for the products that you are selling.

2) Knowing their needs and giving them a reason to buy.

3) Developing skills for convincing your customers and converting them into buyers.

The real selling process starts with your website as the first impression of your website determines to some extent whether or not you’re going to make a sale. You can use your website as a fantastic online marketing tool, by doing magnetic presentations and focusing on your product benefits while selling products online. It should be developed in such a way that it makes people more inclined to trust you.

The key to making profits in a shortest possible time is to find out the customers who are eager to buy your products. Once you are able to find the desperate buyers who are in a way losing sleep over their problems, you will be automatically on your way to make big sales, as these buyers would not hesitate to buy your products even for little extra cost, if they find that you have the right solution to their problems.

10 sure-fire ways of selling your products online:

1. Know everything about the products or the services that you want to sell online.

2. Make your website attractive by inserting banners, scripts, sample texts and anything else that will add more value to your products.

3. Write Product description in detail and provide maximum possible benefits to inspire people to come to the decision of buying.

4. Improve your selling skills and presentation techniques.

5. Create appealing sales page that establishes creditability and triggers the buying process.

6. Add subsidiary benefits along with the main product benefits. Suppose you are selling e-Books. Then sell related products and services like tools to create e-Books within 7 days, make attractive e-book cover designs, etc., to make additional profits.

7. Find out the places where you can advertise your business successfully.

8. Try different ads to increase sign-up’s and conversion rates.

9. Revise your selling strategies to ensure that your business continues to grow.

10. Offer variety of options to order and contact you to prove that you are a genuine person.

Most of the sales are lost because of your inability to help the customers to come to the buying decision. So it is strictly necessary to develop skills to overcome this problem. This can be resolved to great extent by offering some complimentary gifts or attractive bonuses at the end of the sales page which your customer will see as a good bargain before coming to the conclusion of buying your products.

Master the art of selling, to make the process easier, while selling products online. Adding testimonials to your sales page of potential buyers or known person increases the conversion rates, as people always like to hear that what they are about to buy have been useful to other people. Using the above strategies you can remain much ahead of others by selling your products online much faster.

Meeting Facilitation: The Aspects of Becoming Successful

In business, facilitation refers to the successful running of a productive and impartial meeting, without leading or distracting the group from the main goal. Facilitators aid in meetings that involve a decision, finding a solution to a problem, and in the exchange of ideas for discussion.

Meetings are the perfect avenue to do find resolutions as they are where people come together to work on a common goal. Good and effective meetings include: a) one goal that everyone is familiar with. b) A plan to reach those goals. c) Understanding that everyone comes from different backgrounds, therefore, opinions and points of view will vary. d) A sense of responsibility and involvement with the company and one another.

One single and simple way to achieve a successful meeting does not exist. Building synergy usually comes with experience and cooperation from the group. The more people are aware of good group dynamics, the easier the job of the facilitator, and the more productive the end result.

Some of the aspects of facilitation include the following:

The role of the facilitator – Their task is likened to that of a mediator, who helps out in the process during a grievance, but not involved with what occurred before and what happens after. These are individuals who assist groups of people to effectively reach a goal and work diligently toward accomplishing that goal. They do not take sides or express their points of view, allowing the floor to discuss among themselves.

Consulting with the client – A third-party individual affiliated with another company may seek out the help of the facilitator. This usually involves business deals that include both companies to work together towards a common resolution. The facilitators will be able to understand the purpose and the best expected outcome.

Making arrangements – The meetings are to be arranged and managed by the facilitator. This involves the location to be approved by the participants and the acceptance of the invitation by those needed to be in attendance. This aspect involves researching for background information regarding why the meeting is being held in the first place.

Setting the agenda – In compliance with the previous aspect, this field also involves understanding in detail how each goal can be reached and how long it could take. With enough experience and practice, facilitators explain to the participants the issues and each possible course of action.

Understanding group norms and dynamics – Given that everyone comes from a different department, culture, and background, having enough knowledge on group dynamics can help the overall flow of the discussion and the productivity of the team. Facilitators should not make assumptions, but rather adapt to the differences. They should also be aware of the body language of each participant, and make sure everyone is comfortable.

All of these aspects make up sound and effective facilitation, with improvement noticeable in following meetings. At the conclusion of each gathering, everyone should have a sense of what to expect at the next showing. It is also critical for the facilitators to ask the group what they believe should happen next.